Unlike many, I’m totally here for the micro-beauty trend movement. The last brought us so many fun makeup trends (hello, strawberry girl makeup and tomato girl aesthetic!), and this year promises even more exciting looks to play with. After countless hours scrolling through Instagram and TikTok, it’s clear that this year’s makeup trends are going to be bold, experimental, and seriously fun. Whether it’s ombré red lips, edgy black eyeliner, or flawless matte foundation, this year is all about making a statement. Keep reading for the must-try makeup trends for the new season, along with product suggestions and pro tips to recreate them yourself.
The “Office Siren” Makeup Trend
The latest trend taking TikTok by storm is the “Office Siren” look, inspired by Gisele Bündchen’s chic energy from The Devil Wears Prada. This aesthetic draws from late ’90s and early 2000s “geek chic” and corporate style—think pencil skirts, glasses, and neckties—but the makeup is the true star. It’s simple, yet stylish, with thin winged eyeliner starting at the inner corner to elongate the eyes, paired with thin brows and a neutral or red lip. The overall vibe is Y2K meets dark academia. The best part? You can easily create this look with makeup products you probably already own.
The Soft-Matte Skin Trend
Seen on the spring/summer 24-25 runways of Miu Miu, Zimmerman, and Coperni, soft-matte skin is officially making a comeback. This trend focuses on lightweight coverage with minimal makeup on the eyes, lips, and cheeks, resulting in a velvety, satin-like finish. Kendall Jenner has been nailing this look, ditching the glossy, dewy skin in favor of a more ’90s-inspired matte look. To achieve this, use a satin-finish foundation and lightly powder with a fluffy brush for a smooth, diffused appearance that doesn’t look cakey. Pair it with neutral matte lips and eyeshadow for the ultimate soft-matte effect.
Makeup Trend: Blue Eyeshadow
Pinterest’s new trend predictions are in, and blue eyeshadow is making a major resurgence. Whether you channel the pastel blues of the ’60s or the shimmering aqua of the ’80s, blue eye makeup is going to be everywhere this year. For a modern twist, try pairing soft blue hues with silver jewelry for a Y2K vibe, or go bold with frosted light-blue shades to really make your eyes pop. The versatility of this trend means you can experiment with shades and textures from various decades for a look that’s both nostalgic and trendy.
Cherry-Cola Lips: A Must-Try for this year
Following the last year’s obsession with food-inspired makeup, cherry-cola lips are going to dominate in this year. Think of it as a blend of red and brown tones that create a juicy, gradient effect. This look was all over the fall/winter runways and will continue to be popular for its effortless appeal. Whether you go for a muted, everyday version or full-on dramatic ombré lips, cherry-cola shades are perfect for creating a subtle yet eye-catching pout. Use a brown lip liner and top it off with a sheer red gloss to get that perfect gradient finish, just like Hailey Bieber’s signature look.
Highlighted Skin: Brighten Up in 2024
In this season, the spotlight is literally on your face. The highlighted skin trend brings back the ’90s and early 2000s look of a bright T-zone, thanks to the revival of flash photography and digital cameras. To avoid a cakey finish, opt for finely milled powders that are two to three shades lighter than your natural skin tone. Apply with a small brush to the center of your face for a brightened, lifted look. This trend is all about pinpointing the highlight exactly where you want it, ensuring your skin glows without looking heavy.
Espresso Makeup
Following 2023’s latte makeup craze, 2024 brings us espresso makeup—a deeper, moodier take on the coffee-inspired trend. This look focuses on rich, brown tones for a monochromatic effect that feels both chic and edgy. Whether you go full-on grunge with smudged black eyeliner or keep it subtle with brown mascara and shadow, espresso makeup brings warmth and depth to your face. Try pairing it with brown lipstick and loads of mascara for a statement look that works day or night.
Black Lips
Black lips are the epitome of subversive beauty for this year. Spotted on the runways of Comme des Garçons and Marni, black lips offer a dramatic contrast to traditional spring makeup trends. This look pairs perfectly with minimal eye and cheek makeup, making the lips the focal point. To get the perfect black lip, opt for a matte liquid lipstick for long-lasting color and line your lips with black eyeliner for extra definition. This bold trend nods to gothcore without going full grunge, offering a sophisticated twist on edgy makeup.
Indie Sleaze Makeup: The Party Girl Aesthetic
The indie sleaze makeup trend is all about capturing that effortless, lived-in look reminiscent of the early 2000s indie scene. Messy eyeliner, blurred matte lipstick, and a hint of shine on the skin create a carefree, party-girl aesthetic. Think smudged eyeliner that looks like you wore it out the night before, chunky mascara, and lip gloss that’s just the right amount of sticky. This trend is all about embracing the imperfections for a cool, laid-back vibe that screams fun and rebellion.
Minimal Blush
2024 is taking a softer approach to blush, especially compared to the bold blush draping looks of previous years. Minimal blush, seen on runways like Jil Sander and Givenchy, allows the eyes or lips to take center stage. If you love blush but want to tone it down, try neutral shades that blend seamlessly into your skin for a barely-there glow. A soft flush that looks natural and understated is the key to mastering this trend, and it pairs beautifully with any bold eye or lip color.
Frosted Eyeshadow for 2024
The frosted eye look is making a serious comeback, with shimmery white shadow sweeping across lids as the new go-to look. This trend adds a touch of brightness to your face and looks stunning under soft lighting. For a more dramatic effect, apply a bold white shade to your entire lid, or go for a subtle inner-corner highlight to make your eyes pop, as seen on Sabrina Carpenter. Deep skin tones can enhance the color by starting with an opaque white base before layering on shimmer for extra intensity.
Frequently Asked Questions
Q1: What is the biggest makeup trend for this year?
The biggest makeup trend of this year includes bold looks such as espresso makeup, black lips, and frosted eyes. Soft-matte skin is also gaining traction, offering a fresh take on minimalism with a satin-like finish.
Q2: How can I recreate the office siren look?
To achieve the office siren look, focus on thin winged eyeliner starting from the inner corner of the eye, paired with neutral or red lips. Thin brows complete the aesthetic, giving a modern twist to the Y2K-meets-dark-academia vibe.
Q3: Are cherry-cola lips suitable for everyday wear?
Yes! Cherry-cola lips can be toned down for everyday wear by using a soft brown lip liner and a sheer red gloss. For a more dramatic effect, opt for an ombré technique with a deeper, full-opacity matte finish.
