As a fashion editor, staying on top of trends is basically my job, so I’ve been keeping tabs on raven black hair for a while now. While icy blondes and retro ’90s Pamcore shades have had their time in the spotlight, it’s officially dark-haired season. The it-girls of the moment—like Kylie Jenner, Dua Lipa, Megan Fox, and Billie Eilish—have embraced their own take on this ultra-glossy, soft black shade. The result? Sleek, shiny strands that look like they’ve been dipped in liquid onyx.
Having spent most of my life as a dark brunette (aside from a fleeting blonde balayage phase that I’d rather forget), I was immediately intrigued by the idea of going darker. Still, I hesitated—would it look too intense, too costume-like? Then, one movie night changed everything. My husband insisted we watch The Hunt for Red October, and Jack Ryan’s effortlessly cool black hair convinced me it was time to book that salon appointment.
“Super-dark shades like this are having a real moment,” explained Olivia Casanova, a colorist at IGK Salon and a go-to for influencers. As she applied the deep raven tint to my hair, she told me how more and more clients are requesting the shade. And it’s easy to see why: my hair instantly looked shinier, my fair skin seemed to glow against the color, and I felt like a modern-day Cher circa the 1970s. Consider me officially part of the raven-haired club.
What Exactly Is Raven Black Hair?
This isn’t your average black dye job. Raven black is unique because it’s a soft, natural black that still manages to feel bold and sophisticated. It’s cooler in tone, with none of the reddish undertones you sometimes see in darker brunettes, and it’s not as harsh as jet black or blue-black shades.
“It’s the most natural-looking black,” says Casanova. “It’s neither the darkest brown nor a dramatic, artificial black, which makes it flattering and wearable.”
What sets raven black apart is the emphasis on shine. According to Lorena M. Valdes, a colorist at Maxine Salon, “This shade relies on light-reflecting properties to add movement and dimension, so it doesn’t appear flat or overly dark.”
Plus, its cool undertones give it an edge, steering clear of the warmth or red glints that can make other dark hues feel less modern. Jonathan Colombini, a L’Oréal Paris stylist, sums it up: “Raven black is neutral and cool, with just enough softness to keep it looking natural.”
Things to Know Before Going Raven
Taking the plunge into raven black territory is a bold decision, and there are a few things to consider before you make the switch:
- Your Skin Tone Matters: Casanova suggests this shade is most flattering for people with olive or darker skin tones. That said, it can also work on fair skin with pink undertones for a Snow White-inspired vibe.
- Avoid Yellow Undertones: If your skin has yellow or green undertones, the color may wash you out. In that case, opt for a soft black-brown hybrid instead.
- Be Ready for Commitment: Black dye can be tricky to remove, so make sure you’re ready for a long-term relationship with this shade.
How to Get the Look
Whether you’re headed to the salon or taking the DIY route, here’s how to achieve that perfect raven black finish:
- Pick the Right Formula: Choose a natural black dye and steer clear of options with blue or burgundy tones for the most authentic look.
- Consult a Pro: If you’re nervous, leave it to the experts. A colorist can help adjust the shade to complement your skin tone.
- Master the Application: For a natural result, apply the color to your roots first. Comb it through to the mid-lengths and ends during the final minutes of processing to avoid a flat, one-dimensional look.
Maintenance Tips for Raven Black Hair
Once you’ve nailed the color, keeping it fresh and shiny is key:
- Use Color-Safe Products: Shampoos and conditioners designed for color-treated hair, like Kérastase Chroma Absolu, will help preserve the depth and shine of your shade.
- Limit Washing: Washing your hair less frequently—every 3–4 days—is essential for longevity.
- Pigment Boosters: Products like Davines Alchemic Chocolate Shampoo and Conditioner add pigment with each wash, keeping your color vibrant.
- Regular Touch-Ups: Plan to visit your stylist every 6–8 weeks, depending on your natural hair growth and how much root contrast you’re comfortable with.
Raven black isn’t just a hair color; it’s a statement. It’s bold yet refined, edgy yet wearable, and endlessly chic. Whether you’re inspired by Hollywood’s finest or simply want a dramatic refresh, this trend is worth the buzz.
FAQs
1. How do I make raven black hair look more natural?
To keep it looking natural, choose a dye labeled “natural black” and avoid shades with cool blue or purple undertones. Ask your stylist to apply the color in a way that adds dimension, such as a gloss or balayage effect.
2. Can I go raven black at home?
Yes, but proceed with caution. Use a high-quality at-home kit, follow the instructions carefully, and avoid over-processing the ends to keep the look natural.
3. Will raven black hair fade?
Raven black tends to fade less quickly than lighter colors. However, maintaining it with color-safe shampoos, minimal washing, and occasional gloss treatments will help keep it looking fresh for weeks.
