One of the things I’m most pumped about in 2024? Trying out some of the top hair color trends that are taking over this year. Whether you’re craving a subtle update or a bold transformation, you won’t need any expensive gym memberships or detox programs—just a trip to the salon will do! With food-inspired beauty trends everywhere, hair color has never been more fun or creative. Seriously, who wouldn’t get excited about shades like latte blonde highlights or a rich brownie brunette? It’s basically hair color that makes you hungry, and I’m all in for it!
If you’re looking for some excitement to kickstart your year, these hair color trends are calling your name. From sandy blondes to deep reds, cherry-cola tones, and icy platinum, there’s something for everyone. Read on to see which colors are trending and how you can achieve them, whether you’re visiting your stylist or doing a DIY gloss treatment at home.
Glossy Espresso Hair Color for 2024
Rachel Zegler’s stunning hair during A Ballad of Songbirds and Snakes promo had everyone talking, and it’s surprisingly low-maintenance. Her glossy, dark-brown hair looked so rich and bold, thanks to all that shine. Achieving this sleek look is all about moisture. Start in the shower with hydrating treatments, and when styling, apply a shine spray to give your hair that sleek finish. This deep espresso shade is perfect for those who want something sophisticated yet easy to maintain.
Latte Hair Trend for 2024
Latte hair is your next obsession if you loved the latte makeup trend in 2023. This shade, as seen on Hailee Steinfeld, is a warm brunette with soft, blended babylights or balayage highlights for subtle dimension. It’s all about creating a seamless, natural transition of color. Want to take it up a notch? Keep your hair looking extra glazed with a weekly shine treatment like Color Wow Dream Coat Spray. This hair color is all about understated elegance, perfect for a low-key but trendy vibe in 2024.
2024 Hair Color Trend: Vanilla Chai Highlights
If you’re on TikTok, you’ve likely seen the vanilla chai hair color trend blowing up. Tied to the “vanilla girl aesthetic,” this sandy beige-blonde with neutral undertones is perfect for a natural, sun-kissed look. The beauty of this style is its low-maintenance appeal. Let your roots grow out while keeping the blonde soft and healthy. Use a neutral gloss like Kristin Ess Signature Hair Gloss to maintain that perfect shade without frequent salon visits.
Scandi-Hairline Trend
Ever feel like your blonde hair isn’t blonde enough? The Scandi-hairline trend is for you. By lightening the baby hairs and hairline, you’ll create a bright, sun-kissed effect that makes your blonde pop—without the chunky streaks of a traditional money piece. Bring plenty of reference photos to your stylist, and make sure they know the difference between a Scandi hairline and a Y2K block of platinum. This technique creates a soft, natural finish that looks fresh and modern.
Caramel-Balayage Hair Color Trend for 2024
Megan Thee Stallion’s caramel balayage is a stunning inspiration for anyone wanting a warm, seasonless color. The mix of rich, chocolate tones with caramel highlights gives your hair depth and brightness, perfect for any time of year. Ask your stylist for a shadow root to blend the look and reduce maintenance. For those with coarse or dry hair, make sure to use weekly protein treatments to keep your strands strong and healthy after bleaching.
Smoke Hair Color Trend for 2024
While warm tones dominated last year, cooler shades like smoky charcoal are making a strong comeback in 2024. This hazy, grayish tone gives off a cool, gothic vibe, especially when paired with dark-brown or black hair. If you have natural grays, even better—they’ll blend beautifully with this shade. Ask your stylist for blue-gray undertones to enhance the cool, smoky effect and elevate your dark locks to a whole new level.
Cherry-Cola Hair Color Trend for 2024
Inspired by the vampy vibes seen on runways at Balenciaga and Dolce & Gabbana, cherry-cola hair is the perfect blend of dark brown and red hues. This auburn shade adds warmth to dark hair, making it ideal for anyone looking for a subtle but striking change. If you already have dark hair, a red glaze will do the trick. Otherwise, ask your stylist for a deep brown base with lots of red mixed in for that perfect cherry-cola tone.
Maroon Hair Color Trend for 2024
Dua Lipa set the tone for this bold maroon hair color in 2023, and it’s only gaining traction in 2024. This deep red hue is warm and rich, with a bit of spice that makes it unique. Ask your stylist for a vivid maroon all-over color, but be prepared for maintenance—this shade can fade fast. Use a color-depositing conditioner to keep the pigment vibrant between salon visits. It’ll also add shine and moisture, keeping your hair looking fresh and glossy.
