Whether you’re obsessed with the soft glow of babylights or love the bold contrast of rainbow shades, changing your hair color is such a fun way to show off your personality. But with so many gorgeous options, it can feel impossible to choose just one! Don’t worry—we’ve got you covered. We’ve rounded up 20 of the hottest hair color trends for 2025. Keep reading for all the inspo you’ll need, and make sure to save this list for your next salon visit!
The 20 Top Hair Color Trends of 2025
Latte Brunette Hair Color
Move over, pumpkin spice—latte brunette is the new coffee-inspired shade everyone’s talking about. This rich, creamy look blends sandy blonde highlights with a deep brown base, mimicking the swirl of milk in espresso. It’s warm, dimensional, and effortlessly chic—perfect for anyone craving a subtle yet stunning update.
Babylights
If you’re all about soft, natural vibes, babylights are your new best friend. These super-fine highlights add just a whisper of brightness, giving your hair a sun-kissed glow without looking overdone. Strategically placed around the crown and ends, they’re perfect for a low-key refresh that still turns heads.
Cayenne Copper Hair Color
Turn up the heat with cayenne copper—a fiery mix of deep orange and rusty red tones that radiates warmth and energy. This bold shade is a total showstopper and perfect for anyone who loves to stand out. Keep the color fresh with a gloss to enhance the shine and maintain that rich, vibrant glow.
Blue-Black Hair Color
Looking for a shade that’s dark, dramatic, and endlessly captivating? Blue-black hair is a bold choice that can be tailored to your style. Opt for a navy highlight or balayage to make a statement, or go for a subtle blue undertone that catches the light beautifully. To keep your midnight mane glossy and reflective, use a shine-boosting treatment and embrace the moody elegance of this timeless hue.
Cherry Cola Hair Color
Cherry cola hair is as delicious as it sounds. This rich burgundy shade features undertones ranging from vibrant red to deep, cool purple, creating a multidimensional effect that glows in the sunlight. As colorist Constance Robbins explains, it’s all about that subtle red shimmer peeking through brunette hair. Keep in mind, red tones tend to fade faster, so wash less frequently and lean on dry shampoo to extend the life of your color while keeping your locks looking fresh.
Chantilly Blonde Hair Color
Brighten up your blonde with chantilly cream-inspired tones. This cool, creamy blonde has hints of silver shimmer that add depth and radiance, especially for fair skin tones. To maintain its crisp, icy finish, incorporate a purple shampoo into your routine to counteract brassiness. The result? A luminous blonde that’s effortlessly elegant and oh-so-chic.
Dark Mahogany Hair Color
If you’re looking for a rich, dramatic twist on brunette, dark mahogany might be your perfect match. This vampy shade balances beautifully between brown and red, inspired by the deep, earthy tones of mahogany wood. It’s the ideal choice for anyone craving a sultry, moody hair color that feels both timeless and bold.
Chocolate Hair Color
Chocolate brown is as classic as it gets, but there’s nothing ordinary about this sweet, luxurious shade. From warm caramel tones to deep, velvety hues, chocolate hair offers endless ways to customize your look. Perfect for all seasons, it’s no wonder this color remains a top favorite. Looking for inspiration? There are countless ways to make this classic shade your own.
Ash Gray Hair Color
One of the standout trends of 2025 is the embrace of natural and smoky tones, and ash gray is leading the way. This cool, neutral hue sits at the darker end of the gray spectrum, offering a modern, chic take on gray hair. Whether you’re blending natural grays or starting fresh, this shade can be customized with cool blonde or brown undertones for a seamless, sophisticated look.
Scandinavian Hairline
Keep the summer glow alive year-round with the Scandinavian hairline trend. This technique lightens your baby hairs and hairline to create a halo of icy blonde that frames your face. Mimicking the natural lightness of Nordic blondes, this look is soft, fresh, and effortlessly radiant, perfect for anyone craving a subtle yet transformative change.
Color Block Highlights
Channel the ‘90s nostalgia with a modern twist—color block highlights. This bold trend involves coloring large panels or sections of hair in contrasting shades for a head-turning effect. “Color blocking is all about creating contrast,” says Redken artist Sarah Bramham. You can go as subtle or dramatic as you like, experimenting with playful colors while keeping your natural base intact. It’s a fun way to refresh your look without committing to a full transformation.
Cowboy Copper Hair Color
Saddle up for one of 2025’s hottest trends: cowboy copper. This versatile hue blends caramel, brunette, and red tones to mimic the warm, earthy look of Western leather. The result is a sun-kissed, rustic shade that’s as wearable as it is trendy. Whether you’re going for a soft, natural vibe or bold Western chic, cowboy copper has you covered.
Burnt Orange Hair Color
Dive into burnt orange for a vivid yet wearable hair color that’s rich and dimensional. This deeper take on copper features rust-colored roots, an orangey-brown base, and warm blonde highlights around the face. It’s a perfect choice if you want a bold look that doesn’t feel overwhelming. Depending on your natural hair color, your colorist may need to lighten your strands first. Afterward, keeping your hair strong and healthy is key—using a bond-strengthening routine can help maintain your color while minimizing damage.
Auburn Hair Color
Auburn is the perfect blend of rich crimson and dark brunette, offering a vibrant yet sophisticated hue. Its warm undertones give it a brightness similar to copper or pumpkin spice, making it a popular choice for those looking to elevate their hair game. If you’re hesitant about going all-in, try an auburn ombré for a subtle transition, or go bold with a full-color application for a striking makeover.
Teddy Bear Blonde Hair Color
Teddy bear blonde is as cozy as it sounds. This warm, golden shade of blonde takes inspiration from the soft amber hues of a beloved plush toy. It’s a comforting, approachable color that radiates softness and warmth, perfect for anyone looking to brighten their look with a low-key yet trendy shade.
Caramel Balayage
Caramel balayage is the queen of effortless, sun-kissed hair. This style blends shades of light blonde, gold, honey, and auburn to create a rich, dimensional look that flatters almost any skin tone. Best of all, balayage is low-maintenance, often requiring touch-ups only every six months. Keep your color looking vibrant with a color-preserving routine, and enjoy a natural, glowing finish for months.
Strawberry Blonde Hair Color
Strawberry blonde is the perfect mix of red and blonde, offering a golden, pinkish hue that’s as unique as it is stunning. Whether you prefer a cooler or warmer tone, this color can be customized to suit your look. It’s ideal for anyone wanting a soft, romantic shade with just the right balance of warmth and brightness.
Money Piece Highlight
Elevate your hairstyle effortlessly with a money piece—a face-framing highlight that brightens your locks and accentuates your features. This low-commitment technique adds a touch of radiance without requiring you to bleach your entire head. It’s perfect for those seeking a chic, polished look with minimal damage.
Mushroom Blonde Hair Color
Straddling the line between blonde and brunette, mushroom blonde is a subtle, smoky shade that’s as sophisticated as it is unique. This matte color combines soft brown and gray lowlights for depth and dimension, making it a stylish choice for those transitioning to gray or looking for a modern take on neutral tones.
Rainbow Hair Color
Why settle for one shade when you can have them all? Rainbow hair is a bold and creative trend, featuring a kaleidoscope of vibrant colors for a full head of whimsy. Not ready for the full plunge? Try multi-tonal panels for a playful pop of color that’s just as fun but less permanent.
FAQs
1. How do I maintain auburn hair color?
To keep auburn hair vibrant, use a color-safe shampoo and conditioner, and avoid overwashing. A deep-conditioning treatment can help maintain shine, while periodic gloss treatments will refresh the color’s richness.
2. Is caramel balayage suitable for all hair types?
Yes, caramel balayage is incredibly versatile and works well with various hair types and textures. Your stylist can customize the shades and placement to complement your base color and skin tone.
3. Can strawberry blonde hair work with darker natural hair?
Absolutely! Your stylist may need to lighten your base color first, but strawberry blonde can be tailored to darker hair by adding warmer, richer undertones to complement your look.
